![]() Podcasters typically sell ad spots in pre-roll, mid-roll, and post-roll. ![]() What is Pre-Roll, Mid-Roll, and Post-Roll? If your audience is loyal and, therefore, more likely to engage with the ad, you do not need to worry too much about the number of listeners that you need to make money.īut if you run a podcast with many listeners but few engagements, it is best to use CPM as a metric for sponsorship money, as your earnings depend on listening rather than engagement. ![]() If your podcast focuses on a particular niche and has a small but dedicated audience, the best metric for measurement is CPA. Sponsors will use CPA to check how effective your ads are or pay referral bonuses for every sign up through your show. In most cases, sponsors rate the ads' success using this metric after downloads and sometimes before downloads.ĬPA is the number of sign ups or sales that the sponsor's business gets directly from your ads. In some instances, the podcaster might name a price without using these metrics, and the sponsors will agree or disagree.ĬPM is the amount of money a sponsor pays per one thousand listens or downloads of your show. Sponsors usually measure and price their rate using CPM or CPA (cost per mile or cost per acquisition). Podcast sponsorship involves the sponsor and the podcaster, and sometimes an intermediary like podcast networks or agencies.Ī sponsor's goal is to increase awareness for their brand via the podcast or sell their products/services.
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